Senior Producer, Paid Media
Played a key role in creating a comprehensive paid media strategy for the Harris-Walz campaign, leveraging campaign data to devise compelling content that reached a diverse range of target audiences.
Produced paid ads and digital videos for the Harris-Walz campaign worth over $200 million in spending across social media platforms and streaming services, as well as some ads that ran on cable TV.
Bolstered public knowledge and excitement for the Harris-Walz platform, activating 72K+ sustained donors and securing over a million donations to achieve $49M in campaign funding across platforms since the candidate switch in July 2024.
Photo Op
Ben Stiller Dodgeball
VP Harris on Early Voting
Coach Walz Pep Talk
Aretha Franklin Think
VP Harris on Reproductive Freedom
Voting Cards — Darren
Julian
Virginia
Eva Longoria Vote Early
Philly Validator Isaiah
Philly Validator Kashmere GOTV
Philly Voters React To Trump
Julian Reacts To Trump
Voting Cards — We Need You
Desiree
Eva Longoria Early Voting
Magic Johnson GOTV
Philly Validator Cody
Philly Validator Kashmere
Harris-Walz Underdogs
Avengers Assemble for Democracy
VP Harris with Molly Shannon
Coach Walz Shake Hands
VP Harris on Decriminalizing Marijuana
Coach Walz Playbook
I Was There
Voting Cards — Your Neighbor
Patricia
Eva Longoria GOTV
Magic Johnson Winning
Philly Validator Josh
Philly Validator Marquise
Philly Voters React To Trump